The client was looking for a refreshed logo, website, menus, napkins, and additional brand materials. From the project brief and client feedback, it was clear that maintaining the personality of the speakeasy was just as important as modernizing it. The ampersand, garnish, and signature orange color all held meaning for the owner, representing connection, joy, and beauty.

I wanted to preserve what made it recognizable while elevating it into something more refined. I found a typeface that closely reflected the character of the original branding and simplified the color palette to create a stronger, more cohesive identity. From there, I extended the identity across menus, maps, a website, and supporting mockups to create a visual system that felt consistent while staying true to the restaurant's original charm.