We spend way too much time on our screens. The concept for this campaign combines the popular internet term, “touch grass” meant as a push to get someone to reconnect with the physical world rather than be absorbed in social media or online. With an added theme of improving mental health, we want this campaign to feel like a breath of fresh air and a comfortable break spent laying on a Rumpl blanket in the grass.
some ads!
some stunts!
We all care about our phones, but sometimes they just need to be out of the way. Introducing the Sleep Mode bag. A way to keep it out of your mind but safe for when you need it.
Rumpl partners with different colleges and universities and takes over the biggest lawns on campus during the “hardest” weeks of school. Partner with campus wellness services and offer students a place to get away with no school stress.