In a world where CEOs usually stay quiet, Elon Musk is inseparable from the Tesla, turning every drive into both a tech statement and a cultural one. This campaign has no executives. It is focused entirely on engineers, designers, factory workers, drivers, and real Tesla owners. Real people, everyday people explaining why they believe in Tesla.
some ads!
and some stunts!
The Thousands of Hands Installation
A Tesla appears in a public plaza but the car is held by thousands of metal hand sculptures. Each hand represents a worker who helped make the car.