My team decided to create a campaign for Vans demonstrating the real reason why people buy Vans. To ruin them. Skaters show off their rips, patches, and holes in their shoes to prove the amount of effort they put into skating and falling. We wanted to bring this idea to life by creating The Repair Project. This campaign is about bringing a second life to beat up Vans, we want to create an experience where skaters can come together to fix their shoes, share skate stories, and vibe. It’s not about selling another new shoe it’s about reviving your pair.