People don't buy Vans to keep them looking new. They buy them to wear them out.
The Repair Project idea came from a friend I had in high school. Every time she got a new rip in her Vans or came home with a new bruise from skating, she'd show me proudly at school the next day. The more trashed her shoes became, the more attached she got to them.
For skaters, every rip, patch, scuff, and hole tells a story. Beat up shoes aren't something to hide for them, they're proof of time spent skating, falling, and getting back up. We wanted to celebrate that idea through The Repair Project, a campaign designed to give worn Vans a second life.
The Repair Project creates a space where skaters can repair their shoes, share stories, and connect with their community. It's not about selling another shoe, it's about celebrating the life that's already been lived in the pair you have.
here are some ads!
and some stunts!
A rolling repair truck for skate shoes. We travel to skateparks, music festivals, college campuses all for one purpose, to fix your tired shoes.
Inside there are sewing tables, tools and a team of Vans employees ready to fix whatever destroyed pairs you have to offer.
The Vans Repair Bar is a permanent in-store station where skaters bring their beat up shoes in store for stitching, re-soling, and lacing.
Vans Employees will restore each pair by hand, bringing your worn in pairs back to life and ready to skate again.
and here’s the pres if you wanna learn more :)
